Great Designs Come from Bright Ideas

Bryan McCrae is a Canadian art director and graphic designer with over 25 years of experience in editorial design, print design, and visual systems. He specializes in creating clear, well-structured layouts for complex, information-heavy projects, where readability, hierarchy, and production accuracy are essential.His work spans magazines, directories, long-form publications, and branded print materials, with projects ranging from concept development to press-ready production. Bryan brings deep expertise in typography, layout systems, and print production, ensuring designs not only look good but function cleanly in the real world.As Art Director at Driftwood Publishing, Bryan leads visual direction and production design across editorial and advertising-driven publications. His role requires balancing tight deadlines, high content volume, and print constraints while maintaining consistency, clarity, and strong visual identity.Through his studio work and leadership roles, Bryan delivers graphic design and art direction focused on structure, usability, and longevity. His approach is systems-driven and audience-focused, favoring clarity over trends and design solutions that scale, endure, and communicate effectively.

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